Artimedia’s Video Advertising Industry Blog Receiving International Recognition

Artimedia Launches a New Website for Advision

Artimedia Introduces Revolutionary "Holistic Ad Serving" Approach

Blog gets International Recognition

Core Technology

Artimedia’s advanced advertising technology is based on Artivision’s long lasting video content analysis (VCA) technology and expertise which includes a broad range of object and behavior tracking, as well as face detection and recognition. Artivision's core proprietary video content analysis technology has been in use in security installations since 2004, and is powering intelligent sensors and proactive video system in governments, transportation and commercial installations throughout the world.

Innovative Ad Formats

Based on this core video analysis technology together with the ability to detect change between images, still image segmentation and moving object segmentation, Artimedia has developed a set of innovative advertising formats that include:

  • TargetRoll™
    Uses content analysis technology to automatically identify and map standard IAB display ad units that seamlessly blend into video, without obscuring content. TargetRoll uniquely leverages the simplicity of display ads and the inherent engaging element of video to drive higher engagement while optimizing viewing experience.
  • CelebrityRoll™
    Based on state-of-the-art face recognition technology that identifies target faces, and synchronizes banner ads at the bottom of the screen at the exact moment that those specific celebrity faces appear in the video.
    This unique format enables brands to be associated with a famous celebrity, while providing better ad viewer targeting, all this without disrupting contents.
  • SceneRoll™
    Uses content-analysis technology to identify the best opportunities between video scenes and introduce mid-roll ad breaks in order to minimize disruption to the viewing experience. This intelligent format optimizes ad timing to synchronize with the actual content, while minimizing viewing interruption and enhancing engagement.
  • LogoRoll™
    Based on state-of-the-art object recognition technology that identifies target logos, and synchronizes banner ads at the bottom of the screen at the exact moment that the specific logos appear in the video. This unique format enables brands to leverage their placed and incidental exposure in existing video inventory, while providing better ad viewer targeting, all this without disrupting contents.
  • SmartOverlay™
    Revolutionary format that shows standard overlay ads without obscuring content to maximizing engagement. Upon displaying the SmartOverlay™ ad, video playback is adapted to maintain the complete viewing section in-tact above the ad itself, automatically resuming to its original size upon completion.

In parallel to real-time content analysis, the system constantly measures traffic, engagement, duration, relevance, behavior, CTR, and other parameters, for adapting actual ad placements. These frequent measurements are intended to drive the best set of impressions that yield the optimal conversion rate for any given video, across multiple campaigns.

Avision™ Core Scalable Analytics Engine

The Avision video analytics engine detects predefined scenarios and events over a stream of video images and generates transactional data analysis of frequency and behavior. Avision is based on an object-based algorithm platform utilizing advanced Temporal Analysis concepts, and uses artificial intelligence to enable self-learning of real-world environments and scenes. Avision serves as the foundation framework for flexible applications in diverse industries, consisting of a hierarchy of algorithms and tools, including object detection and tracking, change detection between images, still image segmentation, moving object segmentation, MPEG block segmentation, and many others. These algorithms form the core technology for many advanced artificial-intelligence applications for understanding and recognizing contents of images, video and media.

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